MELBOURNE: Young Essentials Project 2012

YEP2012-melbgirl

RMIT University student designs for three of Australia’s top fashion retailers have been unveiled at the annual Young Essentials Project (YEP).

The winners for YEP 2012 – who created capsule collections for Target, Country Road and Sportsgirl – were announced at a glittering launch last week at Melbourne’s Spice Market.

This year 120 Associate Degree in Fashion and Textiles Merchandising students worked to a commercial brief from Australia’s top fashion brands to produce capsule collections that reflected the appeal and ethos of each brand. YEP winners for each retailer often go on to have their capsule collections produced and sold in store.

 

 

Winners for the Young Essentials Project 2012 are:

Sportsgirl – “Fusion”
by Gurvesh Kaur, Hannah Wadsworth, Danielle Graziosi, Bianca Robinson, Abbey Chapman-Mills and Kati Atherton.

A womenswear collection which showcased an innovative use of fabric through apparel layering; designs that have both local and global appeal.

 

 

 

Country Road – “Renegade
by Sura Park, Sophy Yam, Melissa Masino, Suriya Vilaysane, Kate Manicom and Aviva Same.

A menswear collection showed fantastic use of colour.

 

 

 

Target – “Endless Summer”
by Lena Desurmont, Caitlyn Fletcher, Ashlee Bunton, Dana Leggett, Wissarves Pongsa-At, Claudia Mereine and Jade Bongiorn.

A homewares collection that pushed the boundaries of design and what is currently happening in industry.

 

 

 

Congratulations to all the fabulous winning designers!

 

Enjoy, melbgirl

 

Emily Collie

Emily Collie is Editor of lifestyle & fashion blog, Melbourne Girl. A wife, mother and fashion addict, with a passion for sharing her experiences in her home city of Melbourne and around the globe.

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