Top 6 FREE events at Melbourne Fashion Festival

Melbourne Fashion Festival

Melbourne Fashion Festival has officially arrived and we’ve rounded up our Top 6 FREE events happening in 2017.

The Festival is an annual celebration of fashion, arts, ideas and creative endeavour for everyone to enjoy. It’s Australia’s largest consumer fashion event including world-class runway shows featuring established and emerging designers, state-of-the-art production, beauty workshops, retail events, industry seminars, forums, live entertainment and much more.


Top 6 FREE events at Melbourne Fashion Festival


Saturday 4 March – Sunday 5 March

The inaugural Festival Fashion Weekend will see City of Stonnington’s most stylish shopping destinations, including Chapel Street, Chadstone Shopping Centre, High Street, Toorak Road, Toorak Village, Glenferrie Road and Malvern Central come to life with exclusive offers and activities for fashion enthusiasts of all ages.

Shop the best designer collections, watch runway shows by your favourite designers and be first to discover the trends of the season.


Monday 6 March – Saturday 25 March

To celebrate VAMFF, Elk is proud to showcase Melbourne based artist Jo Wilson through a collaborative window installation at the new Elk Flagship store located at 182 Little Collins Street.

Jo is one of the talented local artists Elk has featured in their new store design. As homage to their own Melbourne origins, Elk’s creative collaboration for VAMFF features Jo’s unique limited edition reclaimed Australian native hardwood stools and objects – sharing a  mutual connection to natural materials, tactile textures and Australian design. This collaboration aims to engage the senses.

The Elk x Jo Wilson window installation will be on display from the 6th of March until the 21st of March at the Elk Store, 182 Little Collins Street, Melbourne.


Thursday 9 March – Sunday 19 March

Running as part of VAMFF’s Arts Program, Faces + Masks is a photographic series from Greek artist Nikos Vavdinoudis which features the costumes of eight villages in rural Northern Greece and the obscure but fascinating rituals associated with them.

The practices of these villages, known for their elaborate animalistic costumes, supposedly dates to ancient Greek Dionysian celebrations.  Dionysus is, amongst other things, the god of resurrection having died and been reborn three days later. This ancient festival is celebrated during the Christian holiday of Epiphany and the Baptism of Christ. The subsummation of ancient or pagan festivals into newer religious ones is a practice adopted by many religions. It allows the dialogue between the ancient past and the present to remain virtually unbroken.


Friday 10 March

A live installation of Zambesi new season collections in collaboration with Royal New Zealand Ballet dancer Loughlan Prior, and featuring Jo Lee of the Melbourne Ballet Company.

A rare moment of synthesis; dancers perform a raw and highly detailed physical language curated in alignment with the space and the digital installation on display.


Saturday 11 March

Why is ethical fashion such a hot topic right now? How does the fashion system work? How did it get so fast? Why should, and how can we slow it down? And who is leading the charge?

Writer and eco-influencer Clare Press is the author of “Wardrobe Crisis, How We Went From Sunday Best to Fast Fashion”, a new book that explores the history and ethics behind what we wear. She will be sharing the stories behind the book with Melissa Singer, fashion and lifestyle editor of The Age and The Sunday Age.

Join the conversation at this inspiring event at Readings bookstore in St Kilda. Tickets are free but places are limited, so be sure to book here asap.


Tuesday 14 March – Sunday 19 March

Entry into the Chandon S Bar is free. Inside you can be one of the first to try the newest Chandon product to hit the runway, Chandon S – a blend of Chandon Sparkling and hand crafted orange bitters served over ice is the perfect Festival aperitif.

The Plaza will come alive every night from 14–19 March with red carpet arrivals, food and drink pop-ups, beauty and pampering, live entertainment and so much more.










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Emily Collie is Editor of lifestyle & travel blog, Melbourne Girl. With a passion for sharing her experiences in her home city of Melbourne and around the globe, Emily has a summer state of mind and loves the ocean, netflix and sunsets.

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