MIMCO opens new Chadstone boutique

Our favourite Melbourne accessories label MIMCO, has opened a gorgeous new flagship boutique in Chadstone, with their existing site undergoing a complete refurbishment.

The opening coincides with the introduction of their in-store monogramming service (aka MIMBOSSING), where a full-time embosser is on deck to monogram a selection of leather goods including bags, wallets, pouches, keyrings, travel items and tech accessories for $14.95.

Available in their signature hardware tones of rose gold, silver, gold and black, MIMBOSS allows for beautifully personalised pieces to treasure forever, or gift to someone you love.


Mimco Flagship Boutique - Chadstone Shopping Centre

Mimco Flagship Boutique Melbourne

Mimco Flagship Boutique Chadstone

Mimco Flagship Boutique Chadstone - Now Open


The boutique has been built from a selection of luxury materials including statement stonewalls and columns from Italy. Look up and you’ll be captivated by an incredible art-installation ceiling (every piece of the greenery was hand-installed) and in the centre of the shop floor, you’ll discover the innovative MIMCO Touch Table, a 55” display screen which enables customers to interact with unique content including seasonal style advice and exclusive product information.

The interior also features a 360-degree halo ring projection, showing a two-part film directed by one of Australia’s most respected young filmmakers, Gracie Otto.



MIMBOSS Initials



MIMBOSS Luggage Tag


Exciting News!

This weekend, Mimco are celebrating the opening of the new Chadstone boutique with 20% off full priced bags, and a limited edition gift with purchase. MIM-Lovers will receive a leather cardholder with complimentary MIMBOSSING when spending $199 in-store.

The cardholder offer will also be available next week as part of VFNO (on Thursday August 26), with celebrations also including complimentary bubbles and super-cool cookies from the babes at Sweet Mickie, for all in-store shoppers.



Be sure to head into Chaddy and check it out for yourself!

Shout out your favourite buys in the comments below xx


Emily Collie is Founder and Editor of well-known Australian travel blog, Melbourne Girl. Emily has written travel articles for Expedia, eHarmony, Amex Shop Small Blogger Series and Racing.com, and has been featured on many Australian websites including Mimco Mimzine and Bonds Australia Blog, and was invited on behalf of the VRC and Myer, to judge the Myer Fashions on the Field competition on Emirates Melbourne Cup Day.

Be first to comment