Sephora has officially opened in Melbourne. The store opened on the dot at noon on Saturday in Melbourne Central, and the excitement was palpable when the store finally swung open it’s doors, helped along by the DJ and party atmosphere.
More than a thousand people waited in a queue that spilled onto the street. No joke, road blockages were in place!
The Melbourne store is the third opening in Australia this year. A lot of hype surrounded the opening, partly because Sephora stocks labels that are hard to find elsewhere (such as Marc Jacobs Beauty, Tarte, Kat Von D, Cover Fx, Nudestix, Beauty Blender, Ole Henriksen, Formula X and its own private label Sephora Collection).
Sephora has big plans to expand across Australia, so stay tuned to Melbourne Girl for further updates!
If you do head along to check out the store… Parking at Melbourne Central couldn’t be simpler. With over 880 undercover car spaces, rest assured you won’t have to keep circling to find the perfect spot. The parking lot is easy to manoeuvre, safe and offers a great deal of value. If you want to take advantage of the Melbourne Central car park, it can easily be accessed via Lonsdale and La Trobe streets.