Fashion Lovers Guide to Chapel Street

Shopping in Chapel Street

There is so much to love about Chapel Street, whether it is the vibrant culture, the amazing architecture or the countless number of clothing and boutique stores. It’s time for us to round up for you, our Fashion Lovers Guide to Chapel Street.

When I tell people I live and work just off Chapel Street their number one question is usually something along the lines of “how much shopping do you do” or “how does your bank account feel about that?” Well a) I do A LOT of shopping and b) my bank account feels sad… very sad.

I must admit it took me a while to figure out all the best places to shop (there were a lot of “ohhhs” and “ahhs” along the way). I finally made a little list of favourites and I am here to pass this list onto you… may I present to you, our official guide to the South Yarra end of Chapel Street. May your bank accounts forever hate me!


Fashion Lovers Guide to Chapel Street


Fashion Lovers Guide to Chapel Street

Country Road - Fashion Lovers Guide to Chapel Street


Country Road

252 Toorak Road, South Yarra

Country Road would have to be one of my favourite stores EVER. The quality of the clothes is amazing and they are really great value. At the moment they have some really nice boots that range from $199 – $249. You cannot miss this store, it’s the big one on the corner of Toorak Road and Chapel Street, a must visit if you are in the area!



Shop 4 567 Chapel Street, South Yarra

If you are looking for the perfect bag, pouch or wallet then Mimco on Chapel Street is where you need to be. Selling handbags, leather goods, shoes, jewellery, accessories and watches, Mimco offers affordable products that will be the envy of your friends. You can pick up a cute pouch for anywhere between $39.95 – $179.


Marcs - Fashion Lovers Guide to Chapel Street


576-584 Chapel Street, South Yarra

Marcs clothes are great for the professional working woman. I am a big fan of their staple coats, knitwear and jackets. If you cannot make it to the physical store then they have both women’s and men’s look books online and offer free delivery to anywhere in Australia (win!).


Forever New

521-525 Chapel Street, South Yarra

I must admit I am a bit biased towards Forever New as my friend is the newest designer there, that being said I am really excited to see next seasons range! If you are looking for some pretty pastels, florals or nudes then you will find them in Forever New. They have the perfect dresses for weddings, garden parties or a night out in Melbourne.



563 Chapel Street, South Yarra

I always get excited when I walk in the LIFEwithBIRD doors (especially when it’s sale day!), the clothes are so beautifully designed. You can expect to pay anywhere between $200 -$1200 for a dress or a jacket, a little on the pricey side but all pieces are really great quality! Keep an eye out for their sales, you can save a small fortune!


Topshop - Fashion Lovers Guide to Chapel Street



Jam Factory – 500 Chapel Street, South Yarra

You cannot shop along Chapel Street without stopping in at Topshop! Whether you are looking for street fashion, professional work wear or casual threads you can find them all at this store. Depending on what season you are in, you may need to sort through some of the teeny bopper outfits they have, however their shoes, pants and knits are always affordable and on trend.


Green with Envy

517 Chapel Street, South Yarra

Green with Envy is a beautiful boutique store that stocks designer brands such as Acne, Alexander Wang, Celine, Josh Goot, Nicholas and Sass & Bide. This high end store is perfect if you are looking for a special outfit. The staff are always so lovely and they genuinely want to help you look great. You’re going to want to have your credit card handy when you visit this store but trust me when I say it will be worth every penny!



544 Chapel Street, South Yarra

One of the things I love about Decjuba is the mannequins always look SO good, the styling makes you want to buy the whole outfit (which is a bad move for my wallet). The clothes are not particularly cheap but the materials used are great and look new for a long time. They have some really nice knits and jackets at the moment that can be a staple in your wardrobe for years to come.



1/576 Chapel Street, South Yarra

Give me an S, give me an A, give me a B, give me an A… what’s that spell? SABA! Can you tell I love Saba? This store has some amazing bags, wallets and accessories. You can expect to pay anywhere between $200-$600 for a dress, coat or jacket. If you are looking for quality clothes to wear both day and night then check out this Chapel Street store.



551 Chapel Street, South Yarra

Shakuhachi is another of my favourite brands. If I am looking for a dress to wear to the races, a function or a night out, then this store is always one of my first stops. Dresses range from $70 – $350, they often run great sales so keep an eye out for those!


Gorman - Fashion Lovers Guide to Chapel Street



561 Chapel Street, South Yarra

I take back what I said before about Country Road being my favourite store, Gorman takes the top prize! If I were stranded on a deserted island and could only take one shop with me, Gorman would be it. I wear something by Gorman on a weekly basis, whether it is the bright patterned dresses, colourful raincoats, classy knits or the crazy socks, I’m their biggest fan. If you haven’t yet been here, do yourself a favour and check it out!



527 Chapel Street, South Yarra

The Kookai store on Chapel Street is SO beautiful, it is clean, modern and really pretty. Kookai stocks affordable and fashionable clothing that is great quality. The majority of the clothes are petite sizes and can sometimes be a bit confusing so make sure you try before you buy!



516 Chapel Street, South Yarra

Whether you are a teen or in your 40s you can always find something great and affordable at Sportsgirl. Sportsgirl on Chapel Street is much friendlier on your wallet than the boutique stores that surround it. You can pick up a bargain for as little as $20 and they always seem to have a sale going (good news for you!).


Sass Bide - Fashion Lovers Guide to Chapel Street


Sass & Bide

531 Chapel Street, South Yarra

Sass & Bide = High fashion. I am always amazed at how beautiful and well dressed the sales staff here are, it is like they are always dressed for a fashion show (pretty impressive). I am a big fan of their statement dresses and tailored jackets (if only I could afford to buy them all!). Be prepared to put a dint in your credit card, prices range from $150-$1000



535 Chapel Street, South Yarra

Witchery is one of those stores where I can go to with my mum and we can both find something great to suit each of our styles (this is very rare!). The clothes are affordable and on trend, perfect for the professional working woman. If you are looking for stylish and affordable everyday wear, then head into Witchery on Chapel Street.


RODEO SHOW - Fashion Lovers Guide to Chapel Street


Rodeo Show

553 Chapel Street, South Yarra

Rodeo Show is a great little boutique on Chapel Street; the staff are really lovely and are honest when providing styling and clothing recommendations (which is quite refreshing, if something looks bad I want you to tell me!). If you are looking for classy florals, elegant lace or pastel hues then Rodeo Show will be your new best friend.


Seed Heritage

541 Chapel Street, South Yarra

At Seed you can find all your wardrobe essentials including chunky knits and sweaters, boyfriend jeans, everyday flats and casual tops. The longevity of their products is great and you can always be sure to find something you like. While you are there you should also check out the Seed baby range… SO cute!


Alice McCall -Fashion Lovers Guide to Chapel Street


Alice McCall

549 Chapel Street, South Yarra

If you are looking for a statement making dress for an upcoming event then head into Alice McCall on Chapel Street. Dresses range from $100 -$450 and are playful, unique and classy. They also stock some beautiful clutches and accessories, perfect for the races, the polo or a special event (Note: I have never been to the polo but if I were to go I would wear an Alice McCall dress!).


Manning Cartel

542 Chapel Street, South Yarra

Manning Cartel clothes are feminine, elegant and strong. The current collections are really amazing and I am always impressed with how beautiful the boutique stores are (Chapel Street is no exception). Dresses can be quite pricey and range from $200 – $1100, at Manning Cartel you get what you pay for, quality over quantity ladies!


Peter Alexander

550 Chapel Street, South Yarra

If you don’t own a pair of Peter Alexander PJs then you don’t know what you’re missing out on… Ditch those department store PJs, do yourself a favour and go buy a pair of Peter Alexanders, you can thank me later! They are soft, comfy, stylish and warm. One of the things I look forward to the most when coming home is whipping off my bra, taking my makeup off and putting on these PJs (heaven!).


General Pants Co

529 Chapel Street, South Yarra

General Pants has a great vibe when you walk in the door, it is much more relaxed than the boutique stores that surround it. If you are after some affordable basics, festival wear, casual tops or shorts then General Pants is the store for you.


Well there you have it Melbournites… time to get shopping!

If you want some further fashion reading you can also check out Emily’s Top 5 fashion destinations in Melbourne, she talks about more of Melbourne’s favourite hot spots.


What are your favourite Chapel Street stores? Are there any that you think should be included in the list?

Shout out in the comments below!







Shannon is a Marketing Manager by day, freelance writer by mid week, karaoke queen by weekend and lifestyle blogger in between. She is the creator and editor of lifestyle blog, The Wild Hideaway and is amazed every day at all there is to see, drink, eat and do in Melbourne!


  • March 18, 2015


    Amazing, thank you! I’ve just moved here from the UK and I don’t know where to start when it comes to shopping for clothes here as, apart from Topshop, we don’t really have any of the same brands. I need to buy a dress for a friend’s wedding soon so this a perfect guide to help me out! X

  • March 18, 2015

    Emily Collie

    Welcome to beautiful Melbourne Polly – you will love the shopping adventure x

  • March 19, 2015

    Chapel Street Precinct

    Ooooh you should do one for Prahran & Windsor ends too!

    Windsor Annex, Lunar Store, Shag, Eurotrash, the Bazaar, Leonard St, Urban Jin are up there!

  • March 19, 2015

    Emily Collie

    Sounds like a perfect plan @ChapelPrecinct – we love covering all our favourite Melbourne Shopping spots 🙂

  • March 19, 2015

    Shannon Clarke

    Hey @ChapelPrecinct! Thanks for the tips, you read my mind… I have already started to plan a post about the amazing vintage/quirky stores you listed in that area, stay tuned!

    Shannon xo

  • April 12, 2016


    Hi Melbourne girl,
    I was just reading your blog and its wonderful
    And I was about to do my own blog like your
    And thanks for the tips now I made my choice
    I want to be a designer.??❤️??

  • […] brunch. And what better way to complete the ultimate weekend in Melbourne, than with a stroll down Chapel Street and a visit to the ultra-funky Dukes Street restaurant, which is tucked off the popular shopping […]

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