Counting down to Sofitel Girls’ Day Out

OK girls, get excited and get ready to celebrate the return of spring racing at Flemington this year with the Sofitel Girls’ Day Out.

The Spring Racing Carnival is only around 10 weeks away and last week I was thrilled to go exclusively behind the scenes with the talented VRC team to watch them shoot the visual identity for this year’s Sofitel Girls’ Day Out.

The final image captures the essence of celebrating Flemington with some of your girlfriends while taking in the atmosphere and ambience trackside.

The colours of the campaign are absolutely gorgeous and have certainly set the tone for what’s going to be huge in the fashion stakes during the Spring Racing Carnival in Melbourne in 2015.


Behind the scenes at the Sofitel Girls’ Day Out campaign shoot >


Sofitel Girls' Day Out - Behind the Scenes

Sofitel Girls' Day Out - Behind the Scenes Beauty

Sofitel Girls' Day Out - Campaign Shoot Melbourne

Sofitel Girls' Day Out - Behind the Scenes with the Models

Sofitel Girls' Day Out - Shooting the Campaign

Styled by Virginia Dowzer
Hair and makeup by Julia Green
Racewear from Myer


Get your friends together and reacquaint yourself with amazing headwear, heels and horses at the Sofitel Girls’ Day Out, the day it’s OK to be a princess, on Saturday 12 September. The day will feature four Group races including the headline Group 1 Makybe Diva Stakes.

Enjoy the fun, fashion and fillies at Flemington. A visit to Paris Lane is a must for all style lovers, a free retail precinct which features fashion, food and entertainment and is open to all racegoers.


Sofitel Girls Day Out 2015


To find out more about Sofitel Girls’ Day Out visit Flemington’s website here.


See you all trackside!



Emily Collie is Founder and Editor of well-known Australian travel blog, Melbourne Girl. Emily has written travel articles for Expedia, eHarmony, Amex Shop Small Blogger Series and, and has been featured on many Australian websites including Mimco Mimzine and Bonds Australia Blog, and was invited on behalf of the VRC and Myer, to judge the Myer Fashions on the Field competition on Emirates Melbourne Cup Day.

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