6 Reasons to ‘Shop The City’ this Christmas

Get set to immerse yourself in the spirit of the festive season with Shop the City on November 30. There are over 1,000 shops across 4 city blocks celebrating Melbourne’s most famous shopping festival and it’s just in time for us to load up on some Christmas gifts for our loved ones (and treat yo’self too).

There are hundreds of one-day-only shopping giveaways and offers… We’ve wrapped up (pardon the pun) our favourites in this post so you can rush to all the top spots before the crowds!


Win the Ultimate Melbournes GPO Experience


6 Reasons to ‘Shop The City’ this Christmas


1. You can WIN the ultimate Melbourne’s GPO experience!

All you have to do is find an ambassador roaming around Melbourne’s GPO during Shop the City, claim your free lollipop and go into the draw to WIN a H&M and restaurant voucher, valued at $700!


2. FREE screening of SATC: The Movie at the Outdoor Cinema!

Get your Carrie Bradshaw on – pull out your fave little black dress, step into your pumps and grab your besties or your own “Mr. Big” as QV Melbourne rolls out the red carpet with their launch night of the Outdoor Cinema program for 2016.


3. Complimentary cakes and free makeovers!

Have your cake and eat it too—literally! Snack on complimentary cakes at Melbourne Central, in store at Sephora while you get glam with an in-store makeover.


Christmas Festivities in Melbourne - Australia

6 Reasons to 'Shop The City' this Christmas


4. Everyone loves a great Pop Up…

Sip on a craft beer and celebrate with a festive cocktail! For one night only Federal Coffee Palace will pop up in Melbourne GPO’s colonnade with drinks, eats and the sweet sound of jazz.


5. FREE Messina gelato!

Just when you thought you’d tried every flavour of Messina gelato, they get all fancy and create a limited-edition flavour exclusively for Shop the City… and The Strand Melbourne are giving it away for FREE between 5pm-7pm, so get in early!


6. Because ‘Melbourne is the New Black’…

Head into The Strand Melbourne and spend $100 or more and receive a limited-edition Melbourne is the new black Damselfly x The Strand Melbourne Candle, valued at $39.95.


Cartier - Christmas Shop Front - Melbourne Australia

Christmas in Melbourne - Australia



Wednesday 30 November













Emily Collie is Founder and Editor of well-known Australian travel blog, Melbourne Girl. Emily has written travel articles for Expedia, eHarmony, Amex Shop Small Blogger Series and Racing.com, and has been featured on many Australian websites including Mimco Mimzine and Bonds Australia Blog, and was invited on behalf of the VRC and Myer, to judge the Myer Fashions on the Field competition on Emirates Melbourne Cup Day.

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