Mimco Spring Racing collection

Say hello to the gorgeous new Mimco Spring Racing collection, starring Marc Jacobs’ muse, editorial it-girl and all round major babe, Ruby Jean Wilson.

When it comes to defining the irresistible allure of Spring Racing season, there’s nothing more important than settling on the perfect headpiece to steal the show. Key headwear for the season include gritty embellishments, ornate crowning glories and sophisticated floral pieces.


MIMCO Spring Racing Collection

Spring Racing MIMCO


Mimco shared with us some interview notes with Ruby Jean, talking all things Melbourne and Australian fashion…


You were recently in Melbourne, shooting our spring racing campaign. What was it like working with the MIMCO team?

RJW: I loved working with the MIMCO team, it was such a fun day! We all had a laugh and had fun trying on all the accessories.


You were born in the UK, but have lived, and started your career in Australia. How do you think the Australian fashion industry differs from the UK?

RJW: I think the fashion in each country tends to reflect the lifestyles of its youth in particular. Australians want to wear clothes that are chic but comfortable which I think reflects their more laid back lifestyle. I do love the fast pace of British fashion and its quirky subcultures – but who wants to wear a sundress in the freezing rain?


Read the full interview here.


MIMCO Spring Racing Headwear

MIMCO Spring Racing Campaign


Head over to Mimzine here to check out ‘four easy to master hairstyles at home’ with some of the gorgeous MIMCO headwear styles.

You can shop the MIMCO Spring Racing collection online here.





Dresses for Spring Racing Carnival








Emily Collie is Founder and Editor of well-known Australian travel blog, Melbourne Girl. Emily has written travel articles for Expedia, eHarmony, Amex Shop Small Blogger Series and Racing.com, and has been featured on many Australian websites including Mimco Mimzine and Bonds Australia Blog, and was invited on behalf of the VRC and Myer, to judge the Myer Fashions on the Field competition on Emirates Melbourne Cup Day.


  • October 11, 2015


    OMG!! I LOVE that pale pink strapless dress!!!!

  • August 20, 2018

    Emily Collie

    It’s gorgeous isn’t it!

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