Assembly Label Melbourne Flagship Store Launch

Two words, five syllables. Effortlessly Cool. Or perhaps, Assembly Label.

Bathed in natural light and boasting a simple yet refined interior, Assembly Label’s first Melbourne flagship store has just opened in Armadale and it’s breathtaking.

The boutique embraces luxury and timelessness through its high ceiling structure, tall white walls and highly considered plant life. A finely curated offering of homewares and lifestyle products sit beside the collection – which is what gets us most excited [squeal].


Assembly Label - Armadale

Assembly Label SS16


Assembly Label is renowned for its luxury essentials and the Spring Summer 16/17 collection is no exception. Combining textures of crisp linen, vintage denim and soft jersey, the range can be effortlessly styled together or worked into any existing wardrobe.

The slouchy Studio Pant ($79.95) combined with the Abode Linen Tee ($39.95) makes for the perfect ‘I just woke up like this’ look while the Motion Silk Dress ($149.5) or Ella Overalls ($99.95) will see any Melbourne Girl through a summer barbeque.

The Base Linen Short ($79.95), Division Sleeveless Denim Shirt ($89.95) and St Agni Keiko Double Strap Slide ($149.00) make for a killer combo or if you’re after just one key transeasonal piece, might we suggest the Femme Denim Jacket ($99.95).


Assembly Flagship Store - Melbourne Launch

Assembly Label Sunglasses


Melbourne Girl has been a big fan of this Label for some time, but now that it’s in our own backyard we love it even more. Be sure to head in and see for yourself!


Assembly Label
1062 High Street, Armadale


Lucy Allen is a Life + Career Coach who is passionate about supporting women find and maximise the joy in their lives. She provides powerful support in times of change, uncertainty and new beginnings and works with high-achievers to redefine success and lead happier, healthier, more intentional lives.

1 Comment

  • August 17, 2016


    Love the fit out! That eyeware wall is great. I think I would have to snap up one of those cream knits in the window though. So good!

    xx Jenelle

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